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SummarySUMMARY

Based at Mitsubishi Motors North America, Inc. (MMNA) in Cypress, California, the sales division is responsible for product planning, sales and marketing of all Mitsubishi-brand cars and sport utility vehicles in North America. For the 2005 model year, Mitsubishi Motors sales division debuts the Lancer Evolution MR, the latest edition in the Lancer Evolution series of vehicles. Boasting enhanced performance, power and handling, this highly popular vehicle kicks it up a notch for driving enthusiasts. The versatile Outlander SUV receives a number of desirable appearance and convenience updates and a new trim level. These vehicles round out the full line of cars and SUVs offered by Mitsubishi: the Eclipse, Eclipse Spyder, Lancer, Galant, Endeavor and Montero. And, given the increasing popularity of Mitsubishi vehicles to the tuner market, in model year 2005 MMNA also will debut two new concept vehicles - based on the company's Ralliart motorsports and performance heritage

BrandFINANCIAL OVERVIEW

Industry Transportation
Revenues $ 1,170
Media spending $ 90
Income -
Employees 3,600

SummaryCOMPETITIVE BENCHMARK

MITSUBISHI CONSUMER IN US

Updated on: May 30, 2017


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