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SummarySUMMARY

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 126 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.

BrandFINANCIAL OVERVIEW

Industry Transportation
Revenues $ 145
Media spending -
Income -
Employees 2,200

SummaryCOMPETITIVE BENCHMARK

MINI CONSUMER IN US

Updated on: March 29, 2017


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