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SummarySUMMARY

Launched in 2012, Lime-A-Rita was the company's first foray to blend the beer and cocktail world. Lime-A-Rita was the second-best selling new product launched that year and more flavors were later unveiled to feature strawberry and apple. AB InBev on Monday said this year it would launch five more flavors, including Pine-Apple-Rita Splash and Coco-Nut-Rita Splash.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
Revenues -
Media spending $ 14
Income -
Employees -

SummaryCOMPETITIVE BENCHMARK

LIME-A-RITA CONSUMER IN US

Updated on: July 10, 2017


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