Living notoriously well with Jose Cuervo

SummarySUMMARY

Diageo distributes Jose Cuervo tequila, ready to serve, and/or margarita mix products in certain countries on behalf of Tequila Cuervo La Rojena S.A de C.V. and Tequila Cuervo S.A. de C.V., the trademark owners of the Jose Cuervo brand for these products in the United States and rest of the world, respectively, and on behalf of other Cuervo affiliates. The world's number one selling tequila is made from agave—a large blue plant that resembles a cactus. The Cuervo story dates back to 1758 when the King of Spain granted Josè Antonia de Cuervo land in Mexico to cultivate agave. The family heritage continues today and every bottle evokes Cuervo's liveliness and passion.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
Revenues -
Media spending $ 15
Income -
Employees -

SummaryCOMPETITIVE BENCHMARK

JOSÈ CUERVO CONSUMER IN US

Updated on: Jan. 4, 2017


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