Born to perform
Jaguar Land Rover Limited is a British multinational automotive company with its headquarters in Whitley, Coventry, United Kingdom, and a subsidiary of Indian automaker Tata Motors. Its principal activity is the design, development, manufacture and sale of vehicles bearing the Jaguar and Land Rover (including Range Rover) marques. Both marques have long and complex histories prior to their merger, going back to the 1940s, first coming together in 1968 as part of the ill-fated British Leyland conglomerate; and later existed independently of each other as subsidiaries of BMW (in the case of Land Rover), and Ford Motor Company (in the case of Jaguar); Ford later acquired Land Rover from BMW in 2000 following the break-up of the former Rover Group; which was effectively the remainder of British Leyland. Jaguar Land Rover has been a wholly owned subsidiary of Tata Motors since 2008, when the latter acquired it from Ford. It sold a total of 462,678 vehicles during 2014.