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SummarySUMMARY

Jack Link's Beef Jerky is an American snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986. They are known for their "Messin' with Sasquatch" ads. In 2013 they signed a sponsoring deal with the Seattle Mariners. In addition to their original facility in Minong, Wisconsin, the company also has facilities across America such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis. On April 1, 2014, Jack Link's acquired Unilever's meat snack division in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
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SummaryCOMPETITIVE BENCHMARK

JACK LINK'S CONSUMER IN US

Updated on: Nov. 7, 2016


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