You sparkle! So should your fruit
Izze (pronounced iz-ee) is the brand name of a line of carbonated juice drinks produced by the IZZE Beverage Company in Boulder, Colorado, which is owned by PepsiCo. The drinks consist of 70% fruit juice from concentrate, and 30% seltzer water. Izze is an all-natural, no-preservatives-added fruit soda. On September 26, 2006, the company was purchased by PepsiCo. PepsiCo has announced plans to leave the Izze formula as is, only assisting with marketing efforts.