You sparkle! So should your fruit

SummarySUMMARY

Izze (pronounced iz-ee) is the brand name of a line of carbonated juice drinks produced by the IZZE Beverage Company in Boulder, Colorado, which is owned by PepsiCo. The drinks consist of 70% fruit juice from concentrate, and 30% seltzer water. Izze is an all-natural, no-preservatives-added fruit soda. On September 26, 2006, the company was purchased by PepsiCo. PepsiCo has announced plans to leave the Izze formula as is, only assisting with marketing efforts.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
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SummaryCOMPETITIVE BENCHMARK

IZZE CONSUMER IN US

Updated on: Nov. 29, 2016


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