Hong Kong Tourism Board

SummarySUMMARY

The Hong Kong Tourism Board (HKTB), a Government-subvented body, was founded on 1 April 2001 under the HKTB Ordinance. It was reconstituted from the Hong Kong Tourist Association (HKTA), which was established by Government Ordinance in 1957. Unlike the HKTA, which was an association of members, the HKTB has no affiliation to any specific sector or organisation within the industry and is able to support the interests of Hong Kong's tourism in its entirety. In fulfilling its objectives, the HKTB works in partnership with relevant Government departments and organisations, the travel-related sectors, and other entities directly or indirectly related to tourism. The co-operation also takes the form of regular consultation with stakeholders, and participation in a number of strategy groups and forums.

BrandFINANCIAL OVERVIEW

Industry Travel
Revenues $ 70
Media spending -
Income -
Employees 300

SummaryCOMPETITIVE BENCHMARK

HONG KONG TOURISM BOARD CONSUMER IN US

Updated on: Dec. 23, 2016


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