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SummarySUMMARY

Launched in June 2016, Hippeas is an all new range of organic chickpea puffs which is set to shake-up the global snacking market with a bold brand story and purpose, clear health credentials and exciting flavour profiles. Hippeas is the creation of Green Park Brands, a new food innovation company in the rapidly growing Health and Nutrition sector. Green Park’s ambition is to lead the agenda for positive change by creating brands that have a long lasting social impact and prompt cultural and behavioural change. Core to the Hippeas brand mantra of “Peas Love & Giving Back” and the insight to its millennial, “modern hippie” consumer, Hippeas believes that “tastes good” and “do good” can be in the same sentence. To bring this to life, Hippeas has partnered with Farm Africa. For every pack sold, Hippeas will be giving back by supporting chickpea farmers in Eastern Africa to grow themselves out of poverty and build more prosperous lives.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
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SummaryCOMPETITIVE BENCHMARK

HIPPEAS CONSUMER IN US

Updated on: Nov. 10, 2016


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