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SummarySUMMARY

GE Appliances is an appliance company headquartered in Louisville, Kentucky. It is owned by Haier, a Chinese conglomerate. It is one of the largest appliance brands in the United States and manufacturers appliances under the brands of GE, Profile, Cafe, Monogram, and Hotpoint. The company owns FirstBuild, a global co-creation community and state-of-the-art micro-factory in Louisville, Kentucky. The company was owned by General Electric until 2016, and was previously known as GE Appliances & Lighting and GE Consumer & Industrial. Haier has the right to use the GE brand name until 2056. As of June 2017, the company had a 14% market share in the home appliance market in the United States.

BrandFINANCIAL OVERVIEW

Industry Home&Garden
Revenues -
Media spending -
Income -
Employees 12,000

SummaryCOMPETITIVE BENCHMARK

GE APPLIANCES CONSUMER IN US

Updated on: Jan. 12, 2018


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