Crazy you can taste

SummarySUMMARY

El Pollo Loco, pronounced "L Po-yo Lo-co" and Spanish for "The Crazy Chicken," is the nation's leading quick-service restaurant chain specializing in flame-grilled chicken. Founded in Guasave, Mexico in 1975, El Pollo Loco's long-term success stems from the unique preparation of its award-winning "pollo" - fresh chicken marinated in a special recipe of herbs, spices and citrus juices passed down from the founding family. The marinated chicken is then flame-grilled, hand cut and served hot off the grill with warm tortillas and a wide assortment of side dishes.

BrandFINANCIAL OVERVIEW

Industry RecreationalActivities
Revenues $ 355
Media spending $ 16
Income -
Employees 5,171

SummaryCOMPETITIVE BENCHMARK

EL POLLO LOCO CONSUMER IN US

Updated on: Jan. 3, 2017


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