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SummarySUMMARY

History was made in 1982 with the introduction of Diet Coke, the first extension of the Coca-Cola and Coke trademarks. Within two years, Diet Coke had become the top diet soft drink in the world, a position the brand maintains today. Known as Coca-Cola Light in some countries, it is now the No. 3 soft drink in the world. Diet Coke is the drink for people who want no calories, but plenty of taste.

BrandFINANCIAL OVERVIEW

Industry Food&Drinks
Revenues $ 44,294
Media spending $ 45
Income $ 7,351
Employees 123,200

SummaryCOMPETITIVE BENCHMARK

DIET COKE CONSUMER IN US

Updated on: Jan. 24, 2017


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