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SummarySUMMARY

Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft, and Diablo franchises, Blizzard Entertainment, Inc., a division of Activision Blizzard, is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes fourteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net, is one of the largest in the world, with millions of active players.

BrandFINANCIAL OVERVIEW

Industry Games&Toys
Revenues $ 1,100
Media spending $ 26
Income $ 223
Employees 4,700

SummaryCOMPETITIVE BENCHMARK

BLIZZARD CONSUMER IN US

Updated on: Feb. 27, 2017


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