People aren't hearing all the music

SummarySUMMARY

Beats Electronics LLC is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S., the company was founded as Beats by Dr. Dre by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine. The subsidiary's product line is primarily focused on headphones and speakers. Beats' original product line was manufactured in partnership with the AV equipment company Monster Cable Products; following the end of its contract with the company, Beats took further development of its products in-house. In 2014, the company expanded into the online music market with the launch of its subscription-based streaming service, Beats Music. In 2012 NPD Group reported that Beats' market share was 64% in the U.S for headphones priced higher than $100, and the brand was valued at US$1 billion in September 2013. For a period, the company was majority-owned by Taiwanese smartphone maker HTC—the company reduce

BrandFINANCIAL OVERVIEW

Industry Computers&Electronics
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SummaryCOMPETITIVE BENCHMARK

BEATS BY DR. DRE CONSUMER IN US

Updated on: Dec. 2, 2016


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