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Pitch won by: Richard Group


Pitch

PITCH

Agency of Record

TargetSUMMARY | About this pitch

Boston Market has brought on The Richards Group as agency of record, bringing the shop back into the fast-casual category after losing longtime client Chick-fil-A this summer.
In July, Chick-fil-A parted ways with The Richards Group after 22 years. The fast-feeder brought on McCann New York, as well as a roster of other agencies to handle marketing.

The Richards Group, which won the Boston Market account after a competitive review, started working on the business last month. The scope of work includes creative, brand and creative strategy and media planning.

Client CLIENT | Boston Market's Customer Analysis


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