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Pitch won by: BooneOakley


Pitch

PITCH

Agency of Record

TargetSUMMARY | About this pitch

The North Carolina Craft Brewers Guild has appointed BooneOakley as its first AOR. Previous marketing was developed in-house and earlier by ShapiroWalker Design, Winston-Salem, N.C.

The non-profit association of North Carolina brewers, vendors, retailers and craft beer enthusiasts selected the NC-based agency after a joint agency/client marketing brainstorm. The exploratory session started with the Guild’s past communication efforts, growth, target audiences and goals. The agency then presented relevant research on the beer industry and on potential audiences, along with strategic directions for new work, says David Hamrick, account executive, BooneOakley.

"We are still working out the part in our contract about unlimited sampling of all of NC’s craft beers," jokes David Oakley, creative director, BooneOakley.

The creative will promote the various breweries in the state with creative “as tasty as a Farmer Ted’s Cream Ale from Catawba Brewing," says Oakley.

TargetTARGET | Insights on Millennial Craft Beer Consumers

Euromonitor beer in the U.S.

In 2015, leading domestic lager brands were largely able to reverse the tides of volume declines. Renewed marketing p...

Source: Euromonitor

ABA - Craft Beer

The 2015 craft brewing growth numbers were released today. Since I know that a lot of Brewers Association brewery (an...

Source: American Brewer Association

Flavored beer in the US

Mintel research on flavored beer

Source: Mintel


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