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Pitch won by: HMSDesign


Pitch

PITCH

Branding

TargetSUMMARY | About this pitch

HMSDesign, a branding and packaging firm specializing in the development and management of brand imagery, today announced that Bigelow Tea Company, a U.S. industry leader in specialty tea, selected the firm as its strategic partner to collaboratively develop the brand identity and package design for its new premium line of organic teas, steep by Bigelow.

“HMSDesign is much more than a brand design firm,” said Mary Lauren Factora, director of marketing, Bigelow Tea. “They are true partners in terms of collaboration and designing for success. Their refreshing design work for steep by Bigelow has already yielded results including opening new retail doors for Bigelow Tea.”

Bigelow retained HMSDesign to help expand its product offering into the premium category. In partnership with Bigelow, HMSDesign helped evaluate consumer market testing to assess the appeal of an organic and/or specialty tea positioning for a new line of Bigelow Tea. The results of the market survey revealed a broad consumer acceptance of — and trust for — the Bigelow brand. As such, the Bigelow brand was granted consumer “permission” to extend the company’s offering into the premium category.HMSDesign helped develop the design and positioning of steep by Bigelow, along with photography, creation of the final package design and implementation across a dozen flavors.

“We worked with Bigelow Tea to create packaging that not only stands out in the category but evokes a contemporary, gourmet look and feel,” said Hugh Montgomery, president HMSDesign. “Elegantly styled face panel photography, side panel lifestyle imagery, and bright color coding all work together to complete the gourmet brand packaging experience.”

The design work conducted by HMSDesign on behalf of Bigelow Tea, was recently honored with an American Graphic Design Award by Graphic Design USA (GDUSA).

Client CLIENT | Bigelow Tea Company's Customer Analysis


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