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Pitch won by: Hunter Public Relations


Pitch

PITCH

PR

TargetSUMMARY | About this pitch

BIC Consumer Products USA announced today that Hunter Public Relations, a full-service marketing communications firm, has been selected as the company's marketing PR agency of record for its line of stationery products, lighters and shavers.

"The BIC brand is recognized around the world for the quality and value it offers consumers," said Alexis Vaganay, Vice President of Marketing, BIC North America. "In seeking a marketing PR agency for our U.S. consumer business, we were looking for bold, higher-purpose thinking that would honor this powerful brand and invigorate our PR. Hunter PR brought forth strategic, insights-driven ideas that will allow us to reach our consumers in unique ways and add new depth to our integrated campaigns."

In addition to executing a year-long public relations program to elevate the conversation around the BIC Fight For Your Write mission for the company's stationery brand, Hunter PR will provide marketing PR services for BIC Flex razors and BIC Soleil razors, as well as support for BIC Lighter programs.

"Hunter PR has deep experience in partnering with iconic brands in the home & lifestyle and personal care sectors," said Jason Winocour, agency partner. "BIC is an ideal fit for our agency, and we look forward to working closely with the company's marketing and communications teams to develop and execute strategic, integrated PR programs that engage consumers and strengthen the BIC brand.”

Client CLIENT | Bic's Customer Analysis


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