Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

Azamara Club Cruises

Media | 1 year, 5 months ago


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

Add Azamara Club Cruises to the long list of cruise lines who have launched reviews since Royal Caribbean’s review announcement in February of 2015. The “the upmarket cruise line delivering longer stays, more overnights and night touring” has launched a review in search of a social media agency partner.

The brand (which is itself part of the Royal Caribbean stable) is seeking an agency to collaborate with existing agency partners to evolve its social media strategy, continue building its online presence and help reach annual revenue targets via its social content. Scope of the work includes development and execution of strategy across social media platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube, the optimization of platforms, reporting, community management and blog syndication.

Azamara’s agency roster has recently included Charlotte’s big agency for creative and Current Lifestyle Marketing for PR. The brand has also earned media coverage for such projects as a “sex-themed cruise” complete with “naked passengers and erotic activities.”

In addition to Royal Caribbean, whose review concluded with the selection of Mullen Lowe as its lead creative agency in May of 2015, Norwegian Cruise Lines concluded its own review the following month with the appointments of BBDO as its lead creative agency and OMD as its media buying and planning agency. A month after that, Celebrity Cruises launched a review seeking a new creative AOR, selecting VB&P for the role two months later. Carnival Cruise Lines’ luxury unit Seabourn Cruise Line then appointed Figliulo & Partners as its agency of record this past November, following a review.

Client CLIENT | Azamara Club Cruises's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP