Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

Axa

Advertising | 1 year, 8 months ago


Pitch

PITCH

Advertising

TargetSUMMARY | About this pitch

The pitch, which is being handled by Creative Brief, comes as the company looks to produce a new UK brand identity across its insurance, pensions, healthcare, protection and lifecover products.

Axa is expected to make a decision by January. The account, which does not have a UK incumbent, is understood to include TV, radio, print, press and digital.

Over the past six months, the company has conducted extensive research with customers, intermediaries and staff to develop its "trust" proposition to address customers' disillusionment with financial services companies. The results of the research are expected to form a key part of the creative brief.

Up until now, the bulk of the company's global marketing has been handled by a roster of agencies, including Grey, which adapts work on a market-by-market basis.

Other agencies on its UK roster include the integrated agency WFCA and Beattie McGuinness Bungay, which won a place on the roster earlier this year after it was handed the Axa Solutions business-to-business account.

Axa finished its search for a media agency in September by splitting its media planning and buying account between Media Planning Group and MindShare. The pitch originally involved Carat and the incumbent, OMD Connect.
Read more at http://www.campaignlive.co.uk/article/axa-kicks-off-15m-advertising-review/765498#QOkrLLhFKrH2iGq5.99

Client CLIENT | Axa's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP