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Autotrader.com

Creativity | 2 years, 1 month ago


Pitch

PITCH

Creativity

TargetSUMMARY | About this pitch

This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency. A spokesperson from AutoTrader told adweek.com that the company isn’t looking for an Agency Of Record but simply a partner for an upcoming campaign since the company is “constantly reevaluating partnerships for new perspectives and fresh thinking.” Do you have a new perspective? If so, we might be able to help you get a fresh take on AutoTrader - through its customer data.

Client CLIENT | Autotrader's Customer Analysis


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