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Pitch won by: IPG MediaBrands


Pitch

PITCH

Media

TargetSUMMARY

E-commerce giant Amazon is conducting a global media agency review.

Sources confirmed the review has been launched via an RFP issued by the client. Adweek first published the story.

Clearly not wanting to discuss the review, Amazon has not returned numerous queries about the pitch.

It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.

It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.

PITCH BRIEF

TargetTARGET | Insights on Digital Grocery Shoppers

Digital Grocery Shoppers

A 2017 report from Food Marketing Institute and Nielsen show that online grocery sales are set to spike, growing five...

Source: Cubeyou

Online-Shopping and E-Commerce worldwide

For private consumers around the globe the most well-known form of e-commerce falls into the business to consumer (B2...

Source: Statista.com

E-commerce in the United States

E-commerce is defined as the buying and selling of products or services exclusively through electronic channels. Ther...

Source: Statista.com


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