Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

Amazon Puts Its Media Account In Review

Media | 1 month, 3 weeks ago


Pitch

PITCH

Media

TargetSUMMARY | About this pitch

E-commerce giant Amazon is conducting a global media agency review.

Sources confirmed the review has been launched via an RFP issued by the client. Adweek first published the story.

Clearly not wanting to discuss the review, Amazon has not returned numerous queries about the pitch.

It’s a huge piece of business. The firm spent more than $5 billion on advertising and promotional costs in 2016, according to the firm’s latest annual report. Of that total, more than $1 billion is estimated to be earmarked for measured media expenditures worldwide, most of it targeted to U.S. consumers.

It’s believed that most of the holding companies will participate in the review, although one exception is Omnicom, which handles competitor Google.

Client CLIENT | Amazon's Customer Analysis


Do you want to see the full list of New Business Pitches?

Register to New Business Pitch Alert and get instantly access to dozens of unlisted pitches
including all the accounts that have been recently put in review

REGISTER
IT'S FREE

:) HELP